PC

Activision Isn't Happy with Destiny 2 DLC Sales; Microtransactions in the process

In its latest financial earnings call, Activision says Destiny 2 Forsaken did not meet sales expectations. The publisher remains determined to find new methods to “re-engage the hardcore Destiny fanbase.”

Destiny 2’s Forsaken DLC marked a large step-up in quality from previous efforts Curse of Osiris and Warmind. Indeed, with our own impressions, we noted the event was the very best content within the entire franchise.

Unfortunately for Activision, though they also make special mention of its “good quality,” it hasn’t proven good enough to rekindle desire for the experience — not less than measured as to what we can presume are lofty expectations.

Activision’s Coddy Johnson said that “While forsaken can be a high-quality expansion with strong engagement and new modes of play, it did not achieve our commercial expectations… As there was still try to try to fully re-engaged the core Destiny fanbase.”

Activision is focused on finding new strategies to monetize the sport, presumably so as to better its margin moving forward. Johnson spoke of improving “the interest rate of innovation and cadence of in-game content” in Destiny, while keeping focused on creating new strategies to make in-game purchases (microtransactions) more pleasing.

Presently, Destiny 2 uses Silver because it is in-game currency. Players will be able to purcahse the currency with real world money to invest on various cosmetic extras. It’s unclear what type of new ways Activision intentions of implementing the microtransactions forward movement.

Although pleased about what Johnson calls a “deeply engaged” player base, Activision is focusing now both on hoping to get lapsed players revisit the event and providing incentive to new audiences.

Activision has already been implementing that exact strategy. Way back in September, Destiny 2 launched as the “free” game for PS Plus members about the PS4, timed when using the launch of Forsaken. It had become also temporarily free on PC recently.

And depending on September’s NPD report, it’s been working –Destiny 2 made its made use of in the top 10 best-selling games for any month. What’s more, monthly active users to the Destiny franchise grew quarter-over-quarter and year-over-year with the period ended September 30.

Yet still, Johnson insists the business has “not even seen the whole core re-engage in Destiny, containing form of triggered the underperformance against expectations so far.” He started to talk about, “Some players we believe will always be in ‘wait and see’ mode. If you’re in, you’re deeply engaged. If you’re not, we’re hoping now’s some time to make players in and win it.”

Destiny 2 Black Armory may be the next scheduled content drop for the game, which launches in December.

Alex Gibson

Alex provides a BA in Political Science and English Writing, but he’s and a self-proclaimed historical background and meteorological expert. He loves cyberpunk and fantasy, and RPGs are variety of his thing too.

Tags
Show More

Leave a Reply

Your email address will not be published. Required fields are marked *

Close
Close